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IIT’ians do it again – ‘Wishpicker’ makes it easy to ‘pick’ a gift for your loved ones…

Find the perfect gift for your loved ones

Search gift ideas by relationships, age, and occasion

is the tagline of  wishpicker

their UX/UI looks awesome world class………..

without delays………. here i  present you the startup story of   “three musketeers”    Prateek, Apurv and wishpicker



Meet the Start-up Founders 

Apurv& Prateek

Q) How do you find your online 

A) can be found at


Q) Which year did you start this up 

A) The company was founded in Jan’13 and launched the private beta version of in May, followed by a public launch in mid-June.


Q) Where is your start-up located,

A) is based out of Noida. 


Q) What problems does your start-up solve

A) Wishpicker helps people decide WHAT to gift when that special occasion is around the corner – a social gift recommendation engine that provides the best gift ideas from across the web. Users can search for gifts based on their relationship with recipient, age, and occasion at hand.

Be it a ‘romantic’ Birthday gift for a ‘geeky’  Boyfriend, under Rs 1000, or a ‘creative’ anniversary gift for middle aged parents, delivered within 3 days – gift ideas are completely customized depending on the personality of the gift recipient, and the type of gift that the user wishes to give.


Q) How many Jobs your start-up created 

A)     We are a team of 6 people currently, and are hiring full time as well as part time professionals who can code, write, and are great marketers! We are also looking for 30 or so student ambassadors and entrepreneurs for internships from across the country.


Q) Do you have any “open jobs” right now (links, or list jobs)

A) Yes, is hiring full time as well as part time and work from home professionals. We are also looking forward to hire student entrepreneurs and campus ambassadors as interns.

The link for details on our current openings:


Q) What business vertical your Start-up is concentration  

A) Wishpicker as a business is in the e-commerce space. intends to help:


People living outside their home towns, looking to send gifts back home – these are young Indians from small towns who have jobs in Tier 1 cities, and NRIs who wish to gift relatives back home.


People looking for recommendations for gifting their dear ones on a special occasion – these people are unsure about what to gift, and are looking for customized recommendations for the occasion at hand.


The primary target market lies in the age group 16-35 years. The current target market is India. However, we plan to expand globally very soon.


Q) Are you looking for any other sources of funds (do you want to meet investors)

A) Currently, we have sufficient funds to run our operations. However, going forward, we plan to raise money primarily for two main reasons – expand our team, and expand our operations to different geographies.


Q) Who are the Founders of WishPicker ?


A) Prateek is a B.Tech in Computer Science from IIT Delhi. He then worked with Royal Bank of Scotland before he went on to pursue management studies from IE Business School (Madrid, Spain). Apurv is a B.Tech in Civil Engineering from IIT Delhi. Post graduation, he worked with Bain & Company as a management consultant – primarily working in their strategy and operations divisions for leading IT, and Healthcare multinationals.


 Q)  What kind of traction does your product have currently? What kind of response are you witnessing from customer?

 A) Only about a couple of months old, we are witnessing tremendous traction. Customers are going gaga over the fact that Wishpicker can tell them what their loved ones would like as a gift. Also, wishpicker is able to make gift recommendations based on the social graph (likes & interests) of the recipient. Our Alexa Rank has already fallen below the 6K mark.


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