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Beveragewala – startup that servers the oldest drink in the world to Indians!


About the Start-up:

Q) What is the URL of your start-up?

Q) What problem your Start-up solving? or planning to solve?
A) Beveragewala is an online store for teas and coffees in India. We intend to be a one stop for purchasing any teas and coffees all over India.

Q) How does it benefit the end user?
A) The user can get a wide variety delivered right to his or her doorstep.

Q) Is there any unique feature in your start-up product/Service? Which differentiates you from rest of the Products/Services?
A) We are the first of its kind e-tailer of teas and coffees. Our vast and exhaustive variety differentiates us. We have over 90 brands offering more than 850 teas and coffees.

Q) What is the current state of your start-up (idea, product testing and beta, live)?
A)  We are live and have executed over 2000 orders till date. We commenced operation in March 2014 and are currently getting between 12-15 orders per day.

Q) When was your start-up born?
A) March 2014

Q) How many Jobs your start-up created till to-date (we believe the co-founders Jobs are the first ones created (
A) 3 in total (2 co-founders +1)

Q) What business Domain/ Industry vertical your Start-up is focused on?
A) We are looking at the beverage/health/grocery ecommerce space.

About the Founders:

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Q) Where you did get the idea?
A) We are big tea enthusiasts and felt there is a need to setup a exhaustive and focused portal in this area.

Q) Where did you meet the co-founders?
A) The co-founders are friends from college.

Q) How the hell did you convince them to leave their job, and join you!!
A) The proof of concept stage was a very good one for us. We have got a good response from users and hence felt the need to leave our job and focus on scaling this idea.

Q) How could you guys/gals stick together? (we assuming sticking together w/o salaries is quite difficult)
A) Belief in the idea is key.

Q) Who are the other Founders/Co-founders?
A) Manish Hada: MBA, M.Sc (Finance) & B.Sc (Physics); 3 years experience in Marketing in the Education Sector
Puja Hada: MBA, BBA; 1 year of Marketing experience

Q) Where is your start-up located?
A) Gurgaon, India.

Q) What is the Link of your start-up -Company page on LinkedIn
A) beveragewala

About the Technology:

Q) What Technology Stack do you use?

Q) Did you do any Technology innovation to bring this start-up to life?
A) We are currently on Magento.

Q) Do you use Open-Source Technologies?
A) Magento

Q) What technology stack do you recommend for new entrepreneurs?

Q) What inspired you most to start-up? Was the technology? Was the idea? was it the problem?
A) The idea was key.

Q) What do you think, if the technology was not available? Would you be able to solve the problem, your start-up just did?
A) Technology helps us reach a wider audience.

About the money:

Q) How did you pool up $$$ to get started/ build a MVP (Minimum value product)?
A) Self

Q) How did you guys/girls overcome the problem of Chick first egg first (Product first or Investment first) ?
A) We are currently self funded

Q) How much are you guys funded now?
A) We have jointly put in around Rs. 5,50,000

Q)  What’s your funding model (self funded, seed funding, VC etc), who are the Investors
A) Self

Q) Are you looking for any more funding? Do you want investors to contact you? How to contact you?
A) Yes. They can write to us email or call us on 7838385821

Q) What is the Start-up turnover
A) Around Rs. 12,00,000 from inception

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